The increased
popularity of organic and natural male toiletries is an emerging trend in the
market. The usage of natural ingredients in shaving preparations is
increasingly becoming popular among European male consumers. Male toiletries
are used every day, and regular usage of chemical products may lead to some
side effects such as acne and redness of the skin. Hence, consumers have
started looking for products with natural and organic ingredients. For
instance, organic shaving products are free from parabens, propylene glycol,
and synthetic colors and fragrances because they can cause harm to the skin
with regular usage. The increasing number of savvy skin conscious male
consumers in the region will drive the demand for natural and organic products
in the market. Hence, because of this growth, many large companies are
launching natural and organic male toiletries in the market to increase their
market share.
Analysts forecast
the Europe Male Toiletries market will grow at a CAGR of 2.74 percent over the
period 2013-2018. The Report recognizes the following companies as the key
players in Male Toiletries Market in Europe: Beiersdorf AG, Energizer Holdings
Inc., Koninklijke Philips NV, Procter & Gamble Co., Avon Products Inc.,
Colgate-PalmoliveCo., Coty Inc., Dalli-Werke Mäurer & Wirtz GmbH & Co.
KG, Estée Lauder Co. Inc., Henkel AG & Company KGaA, Johnson & Johnson
Inc., Lancaster Group, L'Oreal SA, Mirato Nuova SpA , PZ Cussons plc, Société
Bic SA, The BootsCo. plc, Unilever Group.
The Male
Toiletries market in Europe can be categorized into three segments: shaving
Tools/razors, pre-shave products, and aftershave products. These are product
categories used by male consumers in Europe for personal grooming and skincare.
The Male
Toiletries Market in Europe 2014-2018 has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers two
geographic regions, EU5 and Others; it also covers the Male Toiletries market
in Europe landscape and its growth prospects in the coming years. The report
also includes a discussion of the key vendors operating in this market.
Key Regions
- EU5
- Others
Key Vendors
- Beiersdorf AG
- Energizer Holdings Inc.
- Koninklijke Philips NV
- Procter & Gamble Co.
- Other Prominent Vendors
