The Confectionery
market in the US is comprised of chocolates, sugar confectionery, and gum. In
2013, the Chocolate segment was the leader in the Confectionery market in the
US followed by Sugar Confectionery and Gum. US consumers are consuming more
dark chocolate because of its health benefits, which is driving demand in the
Chocolate segment of the market.
Analysts forecast
the Confectionery
market in the US will grow at a
CAGR of 3.42 percent in terms of revenue and 1.51 percent in terms of volume
over the period 2013-2018.
The Report
recognizes the following companies as the key players in the Confectionery
market in the US: Hershey's Co., Mars Inc., Mondelēz International Inc. and
Nestlé SA
One evolving trend
in the market is the increase in snacking occasions. With an estimated 31
million Americans skipping breakfast regularly, the opportunity for snacking,
especially between meals, has become more common. Confectionery remains a tasty
and convenient way to satisfy hunger throughout the day. This has resulted in
the introduction of different types of chocolate, with bite-sized portions.
This also allows for increased portion control for health-conscious consumers.
Covered in this Report
The Confectionery
market in the US can be divided into three segments: Chocolate, Sugar
Confectionery, and Gum. The Chocolate segment was the largest segment in 2013,
accounting for more than 50 percent of the market.
Confectionery Market
in the US 2014-2018, has been prepared based on an in-depth market analysis
with inputs from industry experts. The report focuses on the Confectionery
market landscape in the US and its growth prospects in the coming years. The
report also includes a discussion of the key vendors operating in this market.
According to the
report, the growth in the Confectionery market in the US is driven by increased
desire for indulgence, wherein many consumers consider confectionery as treats
and rewards.
Further, the report
states that one major challenge faced by the market is the increasing sugar
cost. Sugar is a prominent confectionery raw material; hence, the increasing
cost of sugar will increase the price of confectionery, thus deterring
widespread sales
