An LBS is used to
track the location of users within a wireless network using location-enabled
mobile devices. The LBS makes use of GIS technology and the internet to track
the location of users. The user-initiated LBS requires an internet connection
to gather the user’s location and provide search results. The various
location-enabled mobile devices are smartphones, tablets, PNDs, and
location-enabled in-dash devices fitted in vehicles. LBS is used for
discovering places and routes, tracking, obtaining traffic updates and
real-time directions, routes to landmarks, information regarding ongoing local
events, finding friends, location-based advertising, location-based shopping,
location-based social networking, and location-enabled searches. It is also
used for location-based entertainment and infotainment.
Analysts forecast
the LBS
Market in India will grow at a
CAGR of 52.79 percent over the period 2014-2018.
Covered in this Report
The LBS market in
India is segmented on the basis of application such as location-based
Navigation and Tracking, Location-based Search and Advertising and
Location-based Infotainment and Analytics. The different positioning
technologies described in the report are GPS, A-GPS, Cell-ID Technology, and
Angle of Arrival, Time of Arrival, and Wi-Fi.
LBS Market in India
2014-2018, has been prepared based on an in-depth market analysis with inputs
from industry experts. The report focuses on India; it also covers the LBS
market landscape and its growth prospects in the coming years. The report also
includes a discussion of the key vendors operating in this market.
