Global Digital
Marketing Market 2014-2018 is the latest addition
to Sandlerresearch.org industry research reports collection.
Digital marketing Market uses various tools
for digital marketing functions such as sales CRM, marketing automation,
e-commerce, e-mail, WCM, web analytics, and social CRM. All these software
tools collectively help an organization to develop and implement effective
marketing strategies. These tools are developed to serve specific functions in
the Global Digital Marketing market as explained below:
Sales CRM manages customer interaction and aligns an organization’s sales
process such as order tracking, sales performance, and distribution.
Marketing automation enhances the capabilities of the marketing
department of any organization to design strategies, automate processes, and
improve customer communications, and also operates either as standalone
software or as a major component of CRM software.
E-commerce software offers advanced capabilities for searching, order
management, cart management, and content management, as well as marketing and
reporting capabilities.
E-mail marketing software enables organizations to reach out to customers
directly through emails and helps to automate the marketing process by offering
more sales leads.
WCM is a software tool used to create, manage, store, and deploy content
on the internet. The content may be in the form of text, audio, graphics,
videos, and photos.
Web analytics refers to the collection, measurement, and analysis of
web-based data that helps end-users understand and optimize the use of a
website.
Social CRM software helps organizations to engage in conversations and
relationships with potential and existing customers through the internet,
digital channels, and social media networks.
Analysts forecast the Global Digital Marketing market will grow at a CAGR
of 15.22 percent over the period 2013-2018
Covered in this
Report
The Global Digital Marketing market includes the following major
segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social
CRM, WCM, and Web Analytics.
Global Digital Marketing Market 2014-2018, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report covers
the Americas and the EMEA and APAC regions; it also covers the Global Digital
Marketing market landscape and its growth prospects in the coming years. The
report also includes a discussion of the key vendors operating in this market.
Key Regions
- Americas
- EMEA
- APAC
