Water purification is the process of removing suspended solids and gases, contaminants, and undesirable chemicals from drinking water. Water purifiers enable the process of water purification. There are many variants of water purifiers such as offline water purifiers, UV water purifiers and RO water purifiers. However, purification using filters is not 100 percent effective. Purified water reduces the chance of water-borne diseases. The purification process decreases the concentration of particulate matter in water. Analysts forecast the Water Purifier market in India will grow at a CAGR of 24.56 percent over the period 2013-2018.
The Report recognizes the following companies as the key players in Water Purifier Market in India: Eureka Forbes Ltd., Hindustan Unilever Ltd., Kent RO Systems Ltd., Tata Chemicals Ltd., Hi-tech Sweet Water Technologies Pvt. Ltd., Ion Exchange India Ltd., LG Electronics Inc., Okaya Power Ltd., Usha Shriram Brita Pvt. Ltd., Whirlpool Corp.
Vendors are investing heavily in R&D to offer the latest technology. The market has seen many innovative applications and solutions such as the mobile water purifier by Eureka Forbes Ltd. called Aquaguard-on-the-go. It is in the form of a sipper, which is loaded with miniaturized water purifier technology. The product provides both convenience and adaptability. In addition, vendors are working to reduce the cost of upgrades and maintenance. Rapidly changing technology and changes in consumer preferences, mean that vendors are forced to deliver innovative water purifiers with high efficiency to survive the commoditization in the market.
This report covers the present scenario and the growth prospects of the Water Purifier market in India for the period 2014-2018.
The Water Purifier market in India can be segmented into three divisions: Offline, UV, and RO water purifiers. Offline water purifiers do not require water supply or electricity. They are available at low cost. UV water purifiers use ultraviolet light for germicidal eradication. An RO water purifier is used to remove dissolved inorganic solids from water through a semi-permeable membrane.
Water Purifier Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the Water Purifier market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, the Water Purifier market in India is driven by many growth factors, one of which is an increase in the country's population. India is currently the world's second most populous country with a population of 1.2 billion (2012), just behind China. It is projected to be the world's most populous country by 2025. This is expected to increase the demand for purified and safe water.
Further, the report states that one major growth inhibitor is increasing commoditization. Many vendors in the market provide products with similar quality, price, and functionality. In an increasingly competitive market, vendors are forced to resort to price cuts to stand out.
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