Thursday, 26 June 2014

Worldwide Functional Foods and Beverages Market Overview and Growth Report 2018

Functional foods and beverages falls under the category of health and wellness food products. It provides additional or enhanced health benefits over basic nutrition. Functional foods include a broad range of products that includes probiotics, prebiotics, or plant stanols and sterols. In addition, functional foods also include cereals, breads, yogurts, snacks and beverages that are fortified with vitamins, herbs or other specialty ingredients. The term specialty ingredient is used for the ingredients that are naturally nutrient-rich whole food source such as spirulina, garlic, soy or it may be an important component of a food, such as omega 3 fatty acids from salmon. Though functional foods and beverages provide health benefits, they should not be considered as an alternative to a varied and balanced diet, and a healthy lifestyle. Analysts forecast the Global Functional Foods and Beverages market will grow at a CAGR of 5.21 percent over the period 2013-2018.

The Report recognizes the following companies as the key players in Global Functional Foods and Beverages Market: General Mills Inc., Kellogg Co., Nestlé S.A, PepsiCo Inc., Arla Foods Inc., BioGaia AB, Chr. Hansen A/S, Clover Industries Ltd, Fonterra Co-operative Group Ltd, Ganeden Biotech plc, General Mills Inc., Institut Rosell-Lallemand , Lifeway Foods Inc., Probi AB, Royal DSM NV, Seven Seas Ireland Ltd.

The past few years have witnessed a dramatic rise in the occurrence of health problems such as diabetes, digestive disorders, allergies, and obesity in the global population. Hence, people have become health conscious and are following a healthy diet to prevent or reduce the occurrence of digestive disorders as this is an emerging health-related problem. The health-conscious population seeks foods with low calories but having the right combination of essential nutrients. Hence, healthy eating habits have increased the demand for digestive health food products and drinks, which is expected to propel the growth of the Global Functional Foods and Beverages market during the forecast period.

This report covers the present scenario and the growth prospects of the Global Functional Foods and Beverages market for the period 2014-2018. To calculate the market size, it takes into account revenue generated from the retail sales of functional foods and beverages.

Global Functional Foods and Beverages Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, the APAC region, and ROW; it also covers the Global Functional Foods and Beverages market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, the growth of the Global Functional Foods and Beverages market is supported by several drivers. The growing awareness of the benefits of functional foods is increasing demand and this acts as one of the major driving forces for the growth of the Global Functional Foods and Beverages market.
Further, the report states that the threat of contamination of ingredients and raw materials because of improper handling is a major challenge that limits market growth.