IT is an integrated platform that includes IT hardware, software, and services. The IT department of an organization is responsible for storing, protecting, processing, transmitting, and retrieving information. IT also helps organizations to align their business processes with various other technologies. IT enables the development of a safe and secure cyber system, maintains uniform flow of information, and helps in the revenue generation of an organization. Thailand is one of the strongest contributors to the IT market in Southeast Asia. Post the economic recession, the economy of Thailand is growing at a high rate, which is encouraging businesses in Thailand to invest heavily in IT to improve their efficiency. Analysts forecast the IT market in Thailand will grow at a CAGR of 7.91 percent over the period 2013-2018.
The Report recognizes the following companies as the key players in IT Market in Thailand: Acer Inc., Advanced Information Technology Public Company Ltd., Hewlett-Packard Co., IBM Corp., Adobe Systems Inc., A I System Co. Ltd., Amazon Web Services Inc., Arcadia Soft (Thailand) Co. Ltd., ASUSTeK Computer Inc., Blue D Zine Co. Ltd., Cisco Systems Inc., Cube of Nine Co. Ltd., Dell Inc., Enterprise Computing Services (Thailand) Co. Ltd., Fujitsu Ltd., Google Inc., i-App Creation Co. Ltd., Lenovo Group Ltd., Longkong Studio Co. Ltd., Magic Software (Thailand) Corp. Ltd., Microsoft Corp., Mobile Technology for Thailand, NTT Communications Corp., Oracle Corp., SAP AG, SAS Institute Inc., Seiko Epson Corp., SoftControl.Net Ltd., Tata Consultancy Services Ltd., TOT Public Company Ltd. , Total Access Communication plc , TRUE Internet Data Centre Co. Ltd.
The availability of low-priced tablets and smartphones in the market is expected to drive internet penetration in Thailand. Internet penetration in Thailand was about 36 percent in 2013 and was quite low when compared to other Southeast Asian countries. In 2013, less than 7 percent of the total population of Thailand were subscribed to broadband connections. However, the National Broadband Policy aligned with the Smart Thailand 2020 Master Plan is expected to increase the adoption of the internet in the country, with the goal of creating a 95 percent broadband penetration in the country by 2020.
The IT market is predominantly categorized into three segments: Hardware, Software, and Services. The report also covers the IT spending across key end-user segments and discusses the market share analysis of the major vendors in the market.
IT Market in Thailand 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the key end-user segments of the IT market in Thailand; it also covers the IT market landscape and its growth prospects in the coming years. The report also includes a detailed discussion of the key vendors operating in this market and their market share analysis.
According to the report, the initiatives taken by the Thai government toward the promotion of the IT market in Thailand is the most important driver. The Smart Thailand 2020 Master Plan launched by the government focuses on developing the IT infrastructure in the country. The government has taken initiatives to improve internet connectivity in the country and to ensure the involvement of IT in businesses, people, and government entities across the country.
Further, the report states that the increasing piracy in the Software segment of the country is one of the major challenges. In 2012, the piracy rate in software was about 70 percent, which is much higher than the privacy rate across the rest of the world. Though measures are taken by the government to reduce piracy, it will continue to be a major challenge for the growth of the IT market in Thailand in the coming years.