Sun care products are developed for the protection of skin and hair from harmful UV radiation. These products include sun protection products, after sun care, and self-tanning products. The choice of sun care products varies from customer to customer.
Analysts forecast the Global Sun Care Product market to grow at a CAGR of 6.12 percent over the period 2013-2018.
The Report recognizes the following companies as the key players in Global Sun Care Product Market: Beiersdorf AG, Johnson & Johnson Inc., L’Oréal SA, Merck Co. Inc., Alliance Boots, Avon Products, Bioderma Laboratoire Dermatologique, Blistex, Clarins , Elizabeth Arden, Energizer Holdings, Estée Lauder,Kimberly-Clark, Lancaster , Oriflame Cosmetics , Playtex Products, Procter & Gamble , Shiseido, Unilever Group.
A major emerging trend in the Global Sun Care Product market is the growing popularity of multifunctional benefits present in a single product. These days, consumers prefer products such as BB creams with SPF as well as added benefits that provide lighter textures, which is hampering the sales of sun care products. BB creams act as a moisturizer, serum, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. The demand for such multifunctional products is higher in North America and Western European countries. However, these products may also positively influence the market as the vendors are striving to launch sun care products with added skin care benefits. Such convergence between skin care and sun care products will continue during the forecast period making it necessary for vendors to carefully market their products.
Covered in this Report
The Global Sun Care Product market can be segmented into three divisions: Sun Protection, After Sun Care, and Self-tan Products. These are types of products which are either used before or after sun exposure and also help in self-tanning without exposure to sun.
Global Sun Care Product Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report the Global Sun Care Product market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, the Global Sun Care Product market is driven by several factors, of which increased global warming and exposure to harmful UV radiation is one of the major drivers. Exposure to UV radiation can cause problems such as sunburn and tanning, and may even lead to skin cancer. Thus, the growing incidence of skin and hair problems because of harmful radiation is increasing the demand for sun care products worldwide.
Further, the report states that one of the main challenges is the threat from counterfeit sun care products. Counterfeit sun care products are available in the market and degrade the image of established brands.
