Tequila is a distilled beverage made from blue agave plant located in the Mexican city of Tequila. It usually has an alcohol content of 38-40 percent by volume. Tequila accounts for a very small share in the Global Alcohol industry; however, the demand for the tequila is rising rapidly. In 2013, the Global Tequila market was dominated by the US in terms of volume as well as revenue. The market was driven by the demand for premium tequila and the increased plantation of agave in the past. Tequila is popular among youngsters and women as a status quo, for rejuvenation, and for various flavors. However, rising raw material prices is expected to limit the market’s growth in the future.
Analysts forecast the Global Tequila market to grow at a CAGR 2.51 percent and 2.34 percent in terms of revenue and volume, respectively, over the period 2013-2018.
The report recognizes the following companies as the key players in the Global Tequila Market: Jose Cuervo, Patron Spirits, Sauza Tequila and Tequila Herradura.
Other Prominent Vendors in the market are: Camino Real distillery, Cia Tequilera Los Valores, Coralejo Tiple Distilato, Destilados Ole, Hacienda La Capilla, Pernod Ricard, Proximo Spirits, Sierra Tequila, Tequila Cazadores and Tequila Quiote.
One key trend emerging in the market is the growing adoption of organic tequila that will create a potential market and increase its demand among the health conscious population that opt for pesticide and insecticide-free products.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Global Tequila market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from the retail sales of tequila and the consumption of tequila in liters.
Global Tequila Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes the landscape of the Global Tequila market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
According to the report, one of the major factors contributing toward the growth of the Global Tequila market is the rise in demand for premium tequila by people in the US, which has led to the rapid growth of the segment.
Further, the report states that one key challenge that the market faces is the rise in prices of raw materials, primarily agave, which poses a threat to the growth of the market. The prices of raw materials are on the rise because of a shortage in supply, which is likely to increase the production cost of tequila and lead to increased prices of 100 percent tequila and 51 percent tequila affecting the sales of the Global Tequila market.
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