Visual content is primarily characterized by images and videos. Marketers and consumers are embracing visual content to communicate with their audience through messages. With the short attention span of the present consumers, visual content allows companies to drive engagement, increase brand awareness, and generate leads. The Global Visual Content market deals with the supply and licensing of pre-produced images and videos for specific uses.
Analysts forecast the Global Visual Content market to grow at a CAGR of 5.34 percent and 5.08 percent in terms of revenue and unit shipments, respectively, over the period 2013-2018.
The Report recognizes the following companies as the key players in the Global Visual Content Market: Corbis Corp., Fotolia LLC, Getty Images Inc. and Shutterstock Inc.
Other Prominent Vendors in the market are: Alamy, AP Images, Dreamstime, Fotosearch, Photolia, Reuters Pictures, and iStock.
One key trend emerging in this market is the decline in returns per image because of several changes in consumption patterns and technology.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Global Visual Content market for the period 2014-2018. In terms of the type of the visual content, the Global Visual Content market can be segmented into three: Still Images, Video Footage, and Other Images.
Global Visual Content Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Asia, Europe, and North America; it also covers the Global Visual Content market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
According to the report, the growth in popularity of social media is one of the major factors that is driving the market growth. This is mainly attributed to the shift toward the increasing consumption of visual content across social media platforms.
Further, the report states that one of the major challenges in this market is the lack of appropriate licensing and legal regulations. The nature of internet content is such that it is difficult to track and protect and is causing end-users inconvenience and making them susceptible to risks.
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