Vodka is the second
largest segment of the Global Spirits market, accounting for a share of 15.75
percent in 2013. Countries such as Russia, Poland, Ukraine, Latvia, Estonia,
Lithuania, and the Czech Republic are driving the Vodka market in Europe. The
alcohol content is usually 40 percent by volume for the above countries and
37.5 percent by volume for other European countries as established by the
European Union.
Analysts forecast
the Vodka
market in Europe on the basis
of revenue and volume to grow at a CAGR of 0.84 percent and -0.64 percent,
respectively, over the period 2013-2018.
The report recognizes
the following companies as the key players in the Vodka Market in Europe:
Belvedere, CEDC, Diageo, Gruppo Campari, Nemiroff and Pernod Ricard.
Other Prominent
Vendors in the market are: Bacardi, Brown-Forman, IceBerg Vodka, Proximo
Spirits, Remi Contreau, Savor Stoli, Soyuz Victan, The Reyka distillery and ZYR
Vodka.
One major trend
upcoming in this market is the increasing demand for healthy vodka, which is
expected to create a potential market and increase demand among the
health-conscious population for a low-calorie vodka.
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Covered in this Report
This report covers
the present scenario and the growth prospects of the Vodka market in Europe for
the period 2014-2018. To calculate the market size, the report considers the
total sales and consumption of vodka in Europe.
Vodka Market in
Europe 2014-2018, has been prepared based on an in-depth market analysis with
inputs from industry experts. The report covers the Eastern and Western of
Europe; it also covers the Vodka market in Europe landscape and its growth
prospects in the coming years. The report also includes a discussion of the key
vendors operating in this market.
According to the
report, the growth in the Vodka market in Europe is majorly driven by the
dominance of the unflavored vodka segment. People in Europe are consuming more
unflavored vodka and the majority of sales and consumption is coming from this
segment.
Further, the report
states that one key challenge confronting the market is competition from
non-alcoholic beverages, which have a negative impact on the Vodka market in
Europe. The competition is rising due to the increasing number of health
conscious people who are looking for healthy alternatives.
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