Vodka is the second largest segment of the Global Spirits market, accounting for a share of 15.75 percent in 2013. Countries such as Russia, Poland, Ukraine, Latvia, Estonia, Lithuania, and the Czech Republic are driving the Vodka market in Europe. The alcohol content is usually 40 percent by volume for the above countries and 37.5 percent by volume for other European countries as established by the European Union.
Analysts forecast the Vodka market in Europe on the basis of revenue and volume to grow at a CAGR of 0.84 percent and -0.64 percent, respectively, over the period 2013-2018.
The report recognizes the following companies as the key players in the Vodka Market in Europe: Belvedere, CEDC, Diageo, Gruppo Campari, Nemiroff and Pernod Ricard.
Other Prominent Vendors in the market are: Bacardi, Brown-Forman, IceBerg Vodka, Proximo Spirits, Remi Contreau, Savor Stoli, Soyuz Victan, The Reyka distillery and ZYR Vodka.
One major trend upcoming in this market is the increasing demand for healthy vodka, which is expected to create a potential market and increase demand among the health-conscious population for a low-calorie vodka.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Vodka market in Europe for the period 2014-2018. To calculate the market size, the report considers the total sales and consumption of vodka in Europe.
Vodka Market in Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Eastern and Western of Europe; it also covers the Vodka market in Europe landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, the growth in the Vodka market in Europe is majorly driven by the dominance of the unflavored vodka segment. People in Europe are consuming more unflavored vodka and the majority of sales and consumption is coming from this segment.
Further, the report states that one key challenge confronting the market is competition from non-alcoholic beverages, which have a negative impact on the Vodka market in Europe. The competition is rising due to the increasing number of health conscious people who are looking for healthy alternatives.
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