Tuesday, 2 June 2015

Global Marketing Automation Software Market 2015-2019

Global Marketing Automation Software Market 2015-2019 : The following companies are the key players in the global
marketing automation software market: Adobe Systems, IBM, Oracle,
Salesforce, SAP and SAS Institute

Other Prominent Vendors in the market are: Act-On Software, Cognizant
Technology Solutions, eTrigue, GreenRope, Hatchbuck, HubSpot,
inBoundio, Infusionsoft, Marketo, Peaberry Software, SharpSpring,
SilverPop Systems and Teradata

Commenting on the report, an analyst said: The emergence of
cloud-based marketing automation solutions has enabled organizational
efficiency besides reducing the deploying cost of IT infrastructure. The
cloud-based model offers a pay-per-use option and a one-time set-up fee
to maintain, upgrade, and provide lifetime support for the software.
Presently, the market has many vendors offering cloud-based solutions to
expand their services and enter new markets. In addition, the growing
popularity of marketing automation software solutions, given their
ability to help businesses store, secure access, and maintain digital
records and data, is further increasing the adoption of cloud-based

According to the report, currently, digital media such as the
Internet, email, and social media is the most popular platform for
consumers to share critical information and reviews. The number of
Internet users has also increased considerably with the data stating
more than 2.6 billion users in 2014, and expected to cross 3 billion
worldwide by 2015. Most organizations are making heavy investments in
digital media to increase their customer reach and facilitate better
communication. In addition, globalization has led to a high
proliferation of new technologies such as broadband, 3G, laptops,
smartphones, and tablets. These factors will trigger the demand for
marketing automation software solutions in organizations to enhance
their marketing experience and improve overall productivity.

Further, the report states that the absence of a skilled work pool to
guide users to get better results from web analytics solutions and
convert them into actionable insights is a major challenge.

The study was conducted using an objective combination of primary and
secondary information including inputs from key participants in the
industry. The report contains a comprehensive market and vendor
landscape in addition to a SWOT analysis of the key vendors.