Business intelligence (BI) helps analyze data, receive information from various channels or business activities, and use them to identify opportunities and enhance efficiency. Social media and social CRM generate a huge volume of data. This data needs to be compiled and interpreted, so that it can be used for marketing and strategizing purposes. BI solutions, when integrated with analytics, are capable of identifying and analyzing patterns from a large amount of unstructured data. In most cases, BI applications collect data from data warehouses. The analysts forecast the global ...more >>
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