Sunday, 20 September 2015

Global In-app Advertising Market 2015-2019

About in-app advertising In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps. The analysts forecast global in-app advertising market to grow at a...more >>

from Infiniti Research Limited Market Research Reports