About breakfast cereals Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. The market is declining in developed countries like the US due to high obesity rate. As a result, cereal manufacturers are focussing on expanding their market in emerging countries such as India, China, and Japan. To increase the visibility of breakfast cereals in APAC, the manufacturers are increasing their expenditure on advertisements to make the consumers aware about the products and their health benefits. The forecast global breakfast cereal market in AP...more >>
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