Friday, 4 December 2015

Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics Overview of the sales of ...more >>

from Infiniti Research Limited Market Research Reports