About IT spending by Online Service and Application The advent of new technologies such as LBS has opened new horizons for end-users and has changed buying behavior of consumers. Retailers are refocusing their business strategies to integrate online and offline media to create a seamless and personalized omnichannel customer experience. Digital channels significantly influence purchase decisions of consumers. Shoppers use smartphones to read product reviews and compare prices. Increased Internet penetration and improved bandwidth have spurred the use of smartphones, which in turn...more >>
from Infiniti Research Limited Market Research Reports http://ift.tt/1nCDFrH
