Wednesday, 18 May 2016

A Deep Dive into OPPO Smartphone Product and Market Strategy

The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is...more >>

from Infiniti Research Limited Market Research Reports