About the Automotive Augmented Reality Market Need for AR: Deficits of existing HUDs HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed. Primary deficiencies of conventional HUDs Irrelevant information and on-screen space clutter Inappropriate on-screen positioning or location Lack of situational information overlays Lack of interactivity AR-HUDs AR in vehi...more >>
from Infiniti Research Limited Market Research Reports http://ift.tt/29sMXmf
