Whiskey is a type of
distilled alcoholic beverage usually made from fermented grain mash such as
barley, corn (maize), rye, and wheat. It is typically aged in wooden casks,
generally made of charred white oak. The Global Whiskey market is the third
largest segment in the Global Spirits market and accounts for 11.39 percent of
the Global Spirits market. The Global Whiskey market comprises of five major
segments: Scotch Whiskey, US Whiskey, Canadian Whiskey, Irish Whiskey, and
Other Whiskey.
Analysts forecast
the Global Whiskey
market to grow at a CAGR of
4.45 percent in terms of revenue over the period 2013-2018.
The report recognizes
the following companies as the key players in the Global Whiskey Market: Beam
Suntory Inc., Brown-Forman, Diageo plc and Pernod Ricard.
Other Prominent
Vendors in the market are: Anheuser-Busch InBev, Asahi Breweries, Brown-Forman,
Carlsberg Breweries, Central European Distribution, Constellation Spirits,
Distell Group, Grupo Modelo, Gruppo Campari, Heineken, Illva Saronno, John
Distilleries, Molson Coors, Patron Spirits, Radico Khaitan, Shiva Distilleries,
Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group
and William Grant & Sons.
One major trend
emerging in this market is the increased demand for Irish whiskey. It is the
fastest growing segment and will register good growth during the forecast
period of 2013-2018.
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Covered in this Report
This report covers
the present scenario and the growth prospects of Global Whiskey market for the
period 2013-2018. To calculate the market size, the report takes into account
the volume of whiskey consumed in million liters.
Global Whiskey
Market 2014-2018, has been prepared based on an in-depth market analysis with
inputs from industry experts. The report includes the landscape of the Global
Whiskey market and its growth prospects in the coming years. The report
includes a discussion of the key vendors operating in this market.
According to the
report, the growth in the Global Whiskey market is driven by the growing demand
for premium whiskies, which has increased the market's growth both in terms of
revenue and volume. Consumers prefer premium brands over regular ones which are
driving manufacturers to launch more premium and super-premium offerings to
meet the demand.
Further, the report
states that a major challenge that the market faces is a rise in counterfeit
products. An increase in bottles of fake whiskey in the market is damaging the
image of the brands and affecting their sales.
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