Chinese Smart OTT
TV: Market Development, Competitive Strategies and Impacts on Incumbent Players report presents
analysis of market development, competitive strategies and impacts on incumbent
players. China’s mobile online service users have grown rapidly but most users
still favor free online services; thus, OTT service providers can only rely on
ads revenue to pay for huge license fees, CDN (Content Distribution Network)
construction costs, as well as platform maintenance and overhead expenses;
facing a saturated market for mobile services, TV has shed the light for
conventional OTT service operators who seek out for new threads of opportunity.
Meanwhile, the
introduction of OTT service operators has triggered price wars in the TV market
and has eroded further the profitability of TV brands; controlled by license
holders, TV content alone is hard to create differentiation and thus TV UI and
app improvements are critical for OTT service operators to increase revenue;
lack of applications developed specifically for smart TV experience will pose a
significant challenge to future smart TV development.
List of Topics
- Global smart OTT TV market and
includes the development of Apple’s iTV and Google TV
- Development of Chinese major OTT
STB vendors, namely Xiaomi, BesTV, Letv, PPTV, Wasu, and Skyworth, and
includes their industry value chain that is composed of video content and
app store providers, broadcasting license holders, hardware developers,
gadget manufacturers, and channel distributors
- Strategies adopted by Letv,
Xiaomi, iQiyi, TLC, and Skyworth (Coocaa TV), Alibaba, Haier, Konka, and
Hisense for developing China’s smart OTT TV industry and includes impacts
on existing players
- Four strategies to create
competitive advantage in the Smart OTT TV industry that include a new
vision, new partners, new convergence between smart TVs and mobile
devices, as well as optimal utilization of users’ assets
Companies and
organizations analyzed or mentioned in the report include:
Alibaba, Amazon,
Apple, ASUS, Baidu, Belkin, BestTV, China Telecom, CNR, CNTV, Disney, D-Link,
Foxconn, Funshion, Goji, Google, Haier, HBO, Hisense, Huawei, Huluplus,
HunanTV, Intel, iQiyi, Konka, Letv, LG, Logitech, Lumen, Marvell, MediaTek,
MLB, NBA, Netflix, Netgear, Philips, PPStream, PPTV, Roku TV, Samsung, Sharp,
Skyworth, Sony, Southern Media Co., TCL, Vizio, Wasu, Wistron, Withings,
Xiaomi, Youtube
Get discount on the Report @ http://www.sandlerresearch.org/discount?rname=18860 .
