Online retailing
is the process of buying and selling products and services online. Sellers that
sell their products online either maintain their own websites or operate
through other web portals. Until recently, there were very few online retailing
vendors in India, but today, buyers can find numerous web portals that offer
products across various categories. Analysts forecast the Online Retail market in India will grow at a
CAGR of 55.67 percent over the period 2013-2018.
The Report
recognizes the following companies as the key players in Online Retail Market
in India: Flipkart, Snapdeal, Myntra, Jabong, 99labels.com , Babyoye.com,
Cromaretail.com, Fashionandyou.com , Firstcry.com , futurebazaar.com ,
Hamaramall.com , Homeshop18.com , Infibeam.com, Koovs.com , Naaptol.com ,
Shopclues.com, Shopping.indiatimes.com, Shopping.rediff.com, Shopperstop.com,
Yepme.com, Yebhi.com, Zivame.com, Zovi.com.
Online retailers
are introducing innovative concepts every day to make online shopping a more
pleasurable experience. Recently, Zivame.com, a solely online retailer of
undergarments for women, conducted a lingerie-fitting workshop for women
employees at Ciber, a Bangalore-based IT consulting and outsourcing firm, to
help consumers select the best fitting lingerie while shopping online. Zovi, an
apparel retailer that sells in-house designed labels, rolled out a virtual
trial room to enable its buyers to check out how selected merchandise looked on
them via an interactive webcam. Similarly, Myntra's "try and buy"
concept has seen a sharp jump in the number of visitors shopping on its portal
since the launch of the try and buy scheme. These kinds of initiatives provide
touch and feel comfort to Indian consumers, for whom the inability to touch or
try goods before purchase was a hindrance to shopping confidently online.
Covered in this
Report
The report
provides a comprehensive overview of the Online Retail market in India in terms
of GMV sales and examines areas such as the scale, growth and shares. The
Online Retail market in India can be segmented into six categories: Apparel,
Footwear & Accessories, Consumer Electronics & Electricals, Books &
Stationery, Beauty & Personal Care, Home Care & Furnishings, and
Others.
According to the
report, the Online Retail market in India is driven by several factors, of
which the increased internet penetration of the past few years has spearheaded
the growth of online retail in the country.
Further, the
report states that one of the main challenges is a lack of infrastructure to
support new businesses. Online retailers in India have faced infrastructure
bottlenecks, which affect product delivery and customer satisfaction.
Get discount on
the Report @ http://www.sandlerresearch.org/discount?rname=18808 .
