Location-based
search and advertising refers to the usage of location, determined by a user’s
mobile device, to search for and promote products and services near to the
user. Many advertisers use location-based search and advertising services to
reach out to potential customers who are close by. In addition, customers use
location-based search and advertising to find out which food, beverage,
shopping, and leisure services are situated in their immediate vicinity. Location-based
search and advertising also helps advertisers to contact potential customers
regarding their latest sales, offers, deals, and coupons.
Analysts forecast
the Location-based
Search and Advertising market in the US will grow at a CAGR of 43.01 percent over the
period 2013-2018.
Covered in this
Report
The
Location-based Search and Advertising market in the US can be divided into
three segments based on application into Search, Display, and Messaging. The
market can also be divided into two segments based on the type of advertising
into Push Advertising and Pull Advertising.
Location-based
Search and Advertising Market in the US 2014-2018, has been prepared based on
an in-depth market analysis with inputs from industry experts. The report
covers the covers the Location-based Search and Advertising market in the US
landscape and its growth prospects in the coming years. The report also
includes a discussion of the key vendors operating in this market.
Key Vendors
- Foursquare Labs Inc.
- Google Inc.
- Groupon Inc.
- xAD Inc.
