Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. For instance, Yahoo search, AdWords, and Google AdSense are shown only on relevant web pages.
Analysts forecast Global Internet Advertising market to grow at a CAGR of 11.75 percent over the period 2013-2018.
The report recognizes the following companies as the key players in the Global Internet Advertising Market: eBay Inc., Facebook Inc., Google Inc., Microsoft Corp. and Yahoo Inc.
Other Prominent Vendors in the market are: BBC, Deutsche Telekom, InterActive, Le Figaro Group, Orange and Walt Disney.
One major trend in this market is localization and geo-targeting. Through an IP address and GPS, advertisers can find out the geographic information of the user and target him/her accordingly. Cookies also help in narrowing the user's location.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Global Internet Advertising market for the period 2014-2018. To calculate market size, the report considers the revenue of the following types of advertisement in the market: Paid Search, Display, and Classified.
Global Internet Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC regions; it also covers Global Internet Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, one of the main drivers in this market is the increase in mobile advertising with the increase in the number of smartphones. Advertisers are increasingly using mobile advertising to market their products because every second person in the world owns a smartphone.
Further, the report states that one of the major challenges in this market is the ethical issues relating to unwanted advertorials, contextual links, pop-ups, and pop-unders. The users are concerned about the privacy of their information on the internet.
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